Jennifer Wang: Applied Learning in Moroccan Agribusiness

Taking her newly earned MBA to Fez.
  • Story Snapshot

  • Country: Morocco
  • VEGA Lead Member: PYXERA Global/MBAs Without Borders
  • Objective: The Volunteers for Economic Growth Alliance (VEGA), in partnership with the Moroccan Private Equity and Venture Capital Association (AMIC), piloted a Farmer-to-Farmer (F2F) small niche project that, for the first time, engaged venture capital (VC) firms in the fulfillment of F2F objectives. By developing a relationship with the 20 firms that are active in Morocco through AMIC, VEGA sought to broaden the scope and deepen the impact of agribusinesses positioned for investor funding through targeted volunteer technical assistance, coaching, and mentoring.
  • Volunteers: In this video, Jennifer discusses how one of the biggest challenges for agribusinesses in developing countries is the arrival of new competitors. With the rise of globalization there is an increasing quantity of players trying to tap into the global market, and it can be hard for smaller businesses to keep up. Ms. Wang goes on to conclude that her volunteering experience in Morocco really wasn’t that different from her previous experience with companies in the United States; most business issues involve discovering a problem, not having a lot of information to solve it with, and figuring it out anyway.
Jennifer Wang

Jennifer Wang discusses her experiences volunteering with a USAID funded Farmer-to-Farmer pilot program in Morocco.

JWangJennifer Wang
Marketing Associate, Education Elements
Location: San Francisco, CA
Career Summary: Jennifer received her MBA with a focus on marketing and brand management from the UCLA Anderson School of Management in 2013 and volunteered with VEGA through VEGA Member PYXERA Global’s MBAs Without Borders program. She has experience in international program management and brand management through positions with ASSA ABLOY Hospitality, Hello Aloe, and Freddie’s To-Go.
Area(s) of Expertise: Marketing, market research, strategic planning, brand management, program management
Language(s) Spoken: English, French

ASSIGNMENT OVERVIEW
Name of project: Engaging Venture Capital to Strengthen Agricultural Value Chains in Morocco
Volunteer Assignment and Impact: Jennifer helped Moroccan company Sicopa implement a customer relationship management system and conducted market research that would help the company reach new clients in the international arena. She received high praise from her manager at Sicopa as well as the venture capital partner overseeing her assignment as she brought a fresh perspective and energy to the office.

“The world is getting smaller. The technology, and the ease of travel…international business is the way now and will be even more so in the future.”–Jennifer Wang