Under the Wayuu Artisan Women’s Initiative headed by Aid to Artisans (ATA) and CREATA with the support of the Walmart Foundation, more than 16 Wayuu artisan groups representing more than 400 artisans have garnered great success. With the mission to provide economic opportunities to more than 800 Wayuu artisans in northern Colombia, ATA and CREATA administered business trainings, product design support, new market development, and direct linkages to buyers throughout Colombia and North America.
- As a result of the project, 300 new products were designed with CREATA’s product development team.
- More than 40 training workshops were conducted in business reinforcement, internet marketing research, costing and pricing, use of raw material, and production techniques.
- The 16 Wayuu artisan groups participated in several regional and international trade fairs including, ColombiaModa, Expoartesanias, and the New York International Gift Fair (NY Now).
- More than 30 local and international buyers placed orders with the Wayuu community, generating more than $200,000 in sales.
Since the beginning of the project, the artisans experienced a 231% increase of their income.